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How To Launch A Kickstarter Campaign?

2023-06-26

Launching your first Kickstarter project as a self-publisher can be an exciting and rewarding endeavor. 

Here are some tips from Shenzhen Rich Color Printing Limited to help you plan and execute a successful Book Printing Kickstarter campaign:


Define your project: 

Clearly define your Book Printing project, including its concept, target audience, and unique selling points. 

Determine the scope of your book, such as its size, content, and any additional features like sprayed edges, stencilled edges, spot UV, foil and so on.


Shenzhen Rich Color Printing Limited with RICH experience in KickStarter printing projects, we printing TTRPG books, Fantastic Fictions, Romance Ficitions, Comic Books, Children Books. Working with us will make everything easier for you.

Try the links below to know more about our printed projects.

LINK ONE

LINK TWO

LINK THREE

LINK FOUR



Set realistic goals and budget: 
Determine the funding goal for your Book Printing Kickstarter campaign by considering the costs involved in printing your book, including writing, editing, artwork, layout, printing, shipping, and any other expenses. Ensure your funding goal is realistic and achievable within the timeframe of your campaign.



Prepare your content: 

Create compelling and engaging content to showcase your book printing project. This includes well-written project descriptions, captivating visuals, sample excerpts, and any relevant videos or multimedia. Invest time in creating a professional and visually appealing campaign page.



Build a community: 
Prior to launching your Kickstarter, start building a community of potential backers and supporters. Utilize social media platforms, forums, and relevant online communities to connect with your target audience. Engage with potential backers by sharing updates, behind-the-scenes content, and teasers to generate excitement.



Set rewards and pledge levels: 

Determine the rewards you will offer to backers at different pledge levels. Consider exclusive content, limited editions, signed copies, or other incentives that align with your book printing project. Make sure the rewards are attractive and provide value to your backers.



Plan your campaign timeline: 
Set a start and end date for your Kickstarter campaign. Create a detailed plan for the duration of the campaign, including the release of updates, stretch goals, and promotional activities. Ensure you have enough time to fulfill the rewards to your backers after the campaign ends.



Create a compelling video: 
Kickstarter campaigns with videos tend to perform better. Create a high-quality video that introduces yourself, showcases your book printing project, and communicates your passion and enthusiasm. Keep the video concise, engaging, and informative.



Set an appropriate funding goal: 
Consider setting a funding goal that covers your minimum production costs but also allows for some margin to account for unforeseen expenses and additional features. It's essential to strike a balance between an attainable goal and sufficient funding to ensure the project's success.



Market your campaign: 
Develop a marketing strategy to promote your book printing Kickstarter campaign. Utilize social media platforms, mailing lists, influencers, and relevant communities to spread the word. Engage with your audience, respond to inquiries promptly, and share updates regularly to maintain momentum throughout the campaign.



Launch and monitor: 

Launch your Book Printing Kickstarter campaign and closely monitor its progress. Stay engaged with your backers, respond to comments and messages promptly, and address any concerns or questions. Continuously promote your campaign through updates and outreach efforts.



Post-campaign activities: 
Once your book printing Kickstarter campaign concludes successfully, express gratitude to your backers and communicate your plans for fulfillment. Collect necessary information from your backers, such as shipping addresses, and keep them updated on the progress of the project. Maintain open and transparent communication to build trust and credibility.

Remember, running a book printing Kickstarter campaign requires diligent planning, effective communication, and proactive promotion. Be prepared to adapt and adjust your strategy based on the response from the Kickstarter community. 

Contact us now to get an estimated quote to start your first Book Printing Kickstarter Campaign and considering partnering with Rich Color Printing. By partnering with us and advertising our banner on your crowdfunding page, you’ll get:


*GOOD PRICES

*EXTRA FREE COPIES

A free 2% overrun of your order. If you order 1000 copies, that’s an extra 20 copies! (2% overrun caps at 200 units.)

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